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Self-service payroll
- Fintech
- Product design
- Research
Designing a digital payroll hub for a film industry platform under extreme time pressure — launched before productions resumed after the Hollywood strike, cutting weekly prep time by 43%.
When Hollywood went on strike, the business went into free fall — quarterly revenue declined by over 40%. Hundreds of productions halted simultaneously. When the strike ended, they’d all resume at once. The window to capture that demand with a digital payroll product was narrow, and hiring wasn’t an option: the talent pool was already exhausted.
The problem
Entertainment Partners’ manual payroll processes meant our team couldn’t scale to meet the projected surge in demand. The only path was a digital solution — launched before productions came back online.
We needed to minimise the time required to validate and launch a digital payroll service so that we could scale our service to meet highly increased demand and retain or grow our market share.
Three groups had to succeed for payroll to run on time.
What each role needed
- Reduce the 3.5-day weekly payroll prep to something sustainable
- Cut individual pay run time from its ~1-hour baseline
- Eliminate manual cross-referencing across multiple spreadsheets
- Flag payment blockers before runs — not discover them after
- Track submission status without chasing the payroll team
- Understand which payments are blocked and why
- Reconcile invoices without switching between tools
- Launch a digital payroll product before productions resumed post-strike
- Capture market share from manual-process competitors
- Demonstrate scalability without proportional headcount growth
Approach
I mapped the jobs-to-be-done and then prioritised the individual user stories to determine the minimum viable scope. We then overlaid the current service design to determine the initial scope, which included the payroll handover process. I created an initial design based on existing understanding and then iterated.
I scheduled 15 remote user interviews with production finance teams, over three weeks, from across a range of productions. Given the tight timeline, I published a deck with the results of each conversation and a change log for the prototype. This kept stakeholders up to date with the changes as we progressed.
We conducted the interviews remotely and recorded them using Microsoft Teams. We captured the video for later and published quotes from the transcripts into our deck and research system.
Findings and a changelog went out in weekly decks to keep stakeholders aligned throughout — 3 weeks of discovery, 7 prototype iterations, ~560 screens and modals, and 15 hours of user testing.
What I designed
Outcomes
What changed for each role
- Weekly payroll prep fell from 3.5 days to 2 days
- Pay run prep cut from ~1 hour to 15 minutes
- 100% reported saving more than 4 hours per week
- 100% felt greater control over payroll status
- Submission status visible in real time — no more chasing the payroll team
- Blockers surfaced per payment, not discovered during reconciliation
- Digital payroll launched before productions resumed post-strike
- Customer satisfaction reached 4.1/5 on launch
- Platform scalable without proportional headcount increase