Portfolio / Pearlshare


At Pearlshare I implemented user acquisition & retention strategies, focusing on the onboarding experience.


A few of my favourite projects…

My Roles

Growth Lead

Jan 2015 - Feb 2016

I joined Pearlshare to lead user acquisition & retention for Pearlshare’s iOS app; creating automated email campaigns, setting up Google Analytics funnels & goals, establishing an editorial voice/tone for in-app content.

User Experience Lead

Mar 2016 - Jul 2016

I later took the role of User Experience Lead and focused on Pearlshare’s design and user experience, overseeing the development of the popular iOS app and the launch of pearlshare.com.