Portfolio / Pearlshare

Someone using the Pearlshare app on their iPhone


Pearlshare was a mobile and (later) web app that helped people curate and share the places they love to eat, drink and visit.

I joined Pearlshare to lead user acquisition & retention for Pearlshare’s iOS app; creating automated email campaigns, setting up Google Analytics funnels & goals, establishing an editorial voice/tone for in-app content. I later took the role of User Experience Lead and focused on Pearlshare’s design and user experience, overseeing the development of the popular iOS app and the launch of pearlshare.com.


A few of my favourite projects…